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-Saturday, September 4th, 2010-

"Record Producing In The New Age"

© 2010 David J. Spangenberg

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For the last 10 years or so, Producers have become just as hot, known, sought after and successful in their own way in the Music Industry, doing what they do, as the Artists are. The Producers, often acting as Production Companies, and/or Indie Labels, love having some control of their career, and, with the proper business and legal set-up, they actually do have some control.

But what actually is a Producer’s job? Simply put, the Producer is somewhat equal to the Director of a Film. He/she/they are most often responsible for the entire musical recording process - and nowadays, usually a lot more! Many like to stick their paws into everything!

Now, what’s the difference between a “Producer” and a “Production Company?” A Producer is the creative entity [often referred to as the “Line-Producer”]; to the Production Company, which is the business entity for the Producer. The Production Company is somewhat equal to a Producer of a Film. They are the business people.

A Record Company, in simplified terms, is really what I call a “glorified Production Company”. The difference is that usually the Record Companies that we have known about through the years, act almost like a bank, in that they financially and people-wise handle the manufacturing and distribution, as well as doing the bulk of the Promotion for the Artist and their Recordings. However, nowadays, with the changes in technology and the way the Music Industry has been “forced” to operate, many more people and companies are taking over their position.

At this point it’s important for us to take a moment and step back into the history of the Music Business, so as to paint a clearer picture.

Before roughly 1970, Producers worked for the Record Companies as part of their staff. The Artists would sign directly to a Record Company, and the Company would assign them with one of their Staff Producers to handle the recording responsibilities in the Studio.

Then in the 1970’s there were those individuals who decided, for one reason or another, that they wanted to produce some Songs and Artists independently, even before a Record Company became involved. Why?

They usually wanted one or more of the following:

1. To get their own Songs out there.

2. To get themselves out there as an Artist.

3. Creative Control over their Music as well as the recording of it.

4. Better bargaining power so as to get more of the “benefits”.

Soon after, many individuals decided to also become “Production Companies”, and “make the deals” with the Record Company. In this situation, the Artist would sign a Recording Deal with the Producer/Production Company - yes, they can be, and often are the same person - and the Production Company would look to sign a Recording Deal with a Record Company, guaranteeing the Record Company exclusive use of that Artist for a contracted period of time. So, in effect, the Artist would sign indirectly to a Record Company, through a Production Company.

Why did the Producers want to handle the business end? Control, Power - and a lot More Money! They would have more creative and business control and could make more of the decisions. And, they would be handling more of the money as well as making more of the money.

For more info on Producing and Production Companies, check out...

http://professorpooch.com/Producing.htm

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