"Superstars"
...And What They All Have In Common

© 2001-09 David J. Spangenberg

If you had the chance to find the next person who you think could have a great chance of making it in the music industry, who and what would you be looking for - what would make these Artists Special to you?

Well, if I was a Manager, or Producer, or Record Company, I would only want to sign someone whom I believed would at least become very successful - because I would be spending lots of valuable time, money and effort, on this Artist.

My rule of thumb is: I gotta believe that he/she/they are Sooo creative, & Sooo marketable [that is, lots of people would want to buy their CDs, Download their songs, and/or come to their shows], that I'd be really Stupid if I DIDN'T sign them!!!

So what do I think makes a successful recording and performing artist?

#3.   They're great ENTERTAINERS!

They're not just “Singers” or “Musicians”!  They have Style!  They have Great Showmanship!  They are ALIVE!  They Enjoy Entertaining!  Their performance comes from their Heart - not their head!  They have Fun!  They still have that "little Kid" in them!

#4.   They have GREAT SONGS!
 
Their songs Grab You - Hypnotize You and take You away to another world!

#5.   They are UNIQUE – but also Marketable!
 
They standout from the crowd- and other artists… they have their Own musical "Sound", their Own "Image"- but, they still must be MARKETABLE!  That is, many people will want to buy their product!

#6.   They have loads of CONFIDENCE!
 
They believe in themselves so much that they are able to let down all the "walls" - and are not afraid to be vulnerable and sensitive to their audience!  There's never a fear of success. 

#7.   They have the right TEAM!
 
Their Fan Clubs, Managers, Record Company, etc. promote the hell out of them!

#8.   They know, understand and accept that…

the MUSIC BUSINESS is a BUSINESS!