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Professor Pooch's
3-Step, Music Business Career Plan of Action

A Must BEFORE Signing with Anyone, Or Releasing Any Product...

"Everything You Need To Do, to be Prepared For Anything You Want To Do, In the Music Business"
© 2016 David J. Spangenberg

Pooch@professorpooch.com

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Whether you want to go with a Major, or "Do It Yourself", or anywhere in between, it pays to be prepared for anything, so that no matter which direction you choose to go, you will retain more creative, legal and financial control of your career, no matter what style of music, or whether you are an Artist/Band, Producer, Manager, or if you're 18 or 55"

Now, if you follow these steps, and put a good deal of directed effort into it, you will receive a reward: You will then attract the people and Companies you want to attract, and deal with them more on Your terms - and only if you really want to or need to"

Overall, in effect, you are starting a "Small Business".

Yeah, I know a lot of musicians are wary of such animals, but get over it, and get it over and done with - believe me, you'll be glad you did...

You want an incentive? It is a fact, nowadays, whether you wish to attract an Investor, or a Label, or a successful Manager, or any legitimate and successful entity, you must show them that you are an up-and-running professional business.

Simply put, if you, as an Artist want to sign with a Major or one of their "Subsidiaries", you must understand that the Companies will most likely sign Artists that they believe know what they are doing. Meaning, those Artists who have their biz/legal together, including drawing a large amount of fans to their concerts, creating, at least, a large buzz regionally, and selling at least 25-50,000 downloads and/or CDs on their own, with a great amount of YouTube views.

Then again, maybe you just want to DIY (do it yourself), and keep a good amount of control of your project. You can DIY with a good deal of persistence, work, and at least a good, basic knowledge of the Music Biz and the Internet. And actually, you may eventually profit money-wise and otherwise way more than if you were with a Major!

Or, maybe you want to aim somewhere in-between, say, going with an already established Indie Label, at least in the beginning.

But, before you even decide to move ahead with any route through the Music Business, you should take care of your Own Creative, Business and Legal situation. This includes those of you interested in dealing with the Major Labels, doing it yourself, or anywhere in-between. That is, if you wish to succeed AND make money AND be protected!

Overall, in short...

1.   You are going to Own Everything: the Songs, the Recordings - the works - unless and until You want to make a deal with some person or Company - but more on Your Terms...

2.   You will be able to keep a good deal of creative, as well as Business and legal power.

3.   You can make and keep a much greater percentage of the financial rewards...

But 2 things you must keep in mind...

1. It's going to take some real effort, and

2. It's going to cost you a few dollars to set up properly.

But, think of the alternative - working for someone else, doing what you don't want to do - with them owning You!

And, the great thing is, with one large breakthrough, like one hit song, for example, you instantly turn your small business into a powerful and more profitable business.

Yes, it may sound a little scary at first, but when people see you know what you're doing, you'll start attracting the right people to your camp who can then help make your ride much smoother...

Now, there are things that you should at least know about, or better yet, do, before you even think of signing with a Manager, Production or Record Company as an Artist; or setting yourself up as a Management, Publishing, Production Company or Indie Label.

These things will allow you to retain at least some of the Creative, Financial & Legal Control - plus know, or at least look like you know what you are doing! This way you also have a much better chance of attracting the legitimate, professional People and Companies, including Investors, instead of wasting time and energy attracting those who have no idea about how the Music Biz operates - or people simply trying to take advantage of you and/or your projects.

In other words, you should prevent yourself from wasting time, money, effort, as well as your sanity - and being ripped off.

Many of my clients adhere to the following 3-Step plan of action. I highly recommend following this plan when you believe you are ready musically, and it's time to get your career off the ground. The best time to set this in motion would be before you are recording your music you wish to release, (and definitely before you are thinking of signing with ANY Person or Company). This way, when you're ready to move ahead, music in hand, you are actually completely ready to move ahead, profitably, and safely...

Important Note: Sorry, but I really must impress upon you: "You Only Get One Chance To Make A 1st Impression"! There are tons of "Good Artists" and "Good Songwriters" and "Good Managers" and "Good Producers", etc. You want (need!) to Stand Out From the Crowd! You and/or your Product or Project need to be GREAT!

Step 1
(the Legal & Business)

The 1st 2 items are totally necessary nowadays, and should be taken care of first if you wish to attract a Major Label, a highly successful Manager, or an Investor - and definitely should also be considered before releasing any Products, if you wish to protect yourself financially:

1.   a.   Form an LLC.   If set up correctly, this protects You and Your Products and Property from legal concerns.  Once set up...

 b.   Go to IRS.gov and get an EIN# (tax ID number). It’s Free! You’ll need this for some of the following steps

2.   a.   Business Partnership Situations and Agreements

If you are working with anyone else in some form of a sharing or partnership situation, you need to have an agreement spelling out the needs and protections that fit your situation.

As I state on my Site describing Partnership Agreements:

"The contract people don't think about until it's often too late - an agreement between the people sharing the money and responsibilities of running one or more company(s) - including offshoots! (E.g.- 'Management Company' and/or 'Production Company' and/or 'Publishing Company', etc.) - whether it's 2 partners to 50! This type of Agreement (should) distributes responsibilities, shares, money, protection to each partner, etc., etc. (The one I write averages around 6 pages long and covers present and future situations)"
Too many times I've heard, "I thought I knew this person!" or "They're family!" or "I grew up with them!" And then...


Simply put, people change, or their situations change, including outside influences, including people in their lives. It's better to have your situation spelled out clearly in entirety before you enter into a situation, so that everyone feels comfortable and knows what they are getting their selves into.

  b.  Band Partnership Situations & Agreements

If you are in a Group/Band, or you are a Manager, the Band needs to have a Partnership Agreement between the members of the Band. A properly written one covers everything, including: splits of ownership of Publishing, Recordings and the Band Name, etc., splits of moneys on all accounts, what happens if you add or drop a member(s), sharing of responsibilities, what happens if..., etc., etc., etc. That is, anything that can possibly come up. Now, or later.

Note: Before I go ahead, I must clearly state, and you must clearly understand and accept the following factual statement: The underlying Song, (that is, the words and lead melody), and the Recording (the finished, ready-to-go Product), are 2 totally separate animals! They have different copyrights and  registrations, as well as types and sources of income, etc...


3.
    If you are a Singer or Musician in, or a Manager of a Group or a Band, there are 2 things that must be 1st agreed to before going any further:

a.     Artist/Musician Status:

Is any musician(s)"more important" than any other(s)? That is, for example, are all singers/musicians considered equal, or are some "paid employees"? Another example might be if 3 in the band were together for 5 years and one just joined, maybe the new person would start off at a lesser percentage.

b.     Songwriter/Publisher Status:

Note:   The Songwriter is the Creative entity who creates the Songs, and Publisher is the Business entity who owns the Songs and handles the business for the Songwriter. (There should be a 50-50 split of all income between the two on all sources of income!)
Some Songwriting/Publishing options are:

i.      The actual Songwriters (lead melody and words; in rap, sometimes includes the "beat-maker") receive all the benefits of the Songwriting & Publishing ownership and income.

ii.     The actual Songwriters are listed and receive the benefits of the Songwriting, but Publishing ownership and income are split among the members of the Band/Group.

iii.   All of the members of the Band and Group split the benefits of the Songwriting & Publishing ownership and income equally.

iv.   Different variations of the above three options, such as, different percentages to different members, etc.

I also recommend that the contract state (I'll discuss more on contracts, later) that it only includes songs performed and/or recorded by the Band, and not necessarily for work outside of the Band.

Once the previous situations have been resolved:

4.
     Songwriting & Publishing – Protecting yourself and getting paid for your Songs.

a.   All Songwriters should join one (only one is allowed at a time) Performing Rights Organization. In the United States, your choices are: ASCAP (ASCAP.com), BMI (BMI.com) or SESAC (SESAC.com).

b.   At the same time, I recommend you also join the same one as a Publisher.
When you pick one of the PRO's, download both the Songwriting & the Publishing Applications, and fill them in, print them out, and send them in.

c.   Sign a Songwriter's Agreement to Your own Publishing Company! Why? In short:

i. In case you ever sell your Publishing Company you'll still receive your Songwriting Income!  

ii. It is a fact that sooner or later you'll have to split your Publishing with someone else. When you do, who is going to give you a better Songwriter's Agreement: Them or someone representing You!

d.     Register Your Copyrights In Washington!

Note: See professorpooch.com, in the "Free Library" section for info on the "How to... why's and wherefores" on Copyrighting.

5.   I highly recommend you research your name and "Trademark" it (™). If you don't, there's a reasonable chance someone else might already be using Your name, or Company or Band name.

I have known Managers that have owned well-known Group Names, and they'll have 3 to 5 groups of people claiming to be that same Group playing in three different places the same day!

To do a Trademark search, go to:

http://www.uspto.gov/trademarks/index.jsp

...and click on "TESS" and follow the directions. To do a rough search.

Simply put, you want to own your name since you are putting time and energy into promoting your name. And, if you don't own the name, and you become successful, some other Person, Company, Band, or even your Record Company or Manager may be tempted to own it themselves!

6.     If you are paying for your Recordings - or you record them in your own studio - You OWN them!

Note:   Did you ever notice the (P) on a CD or wherever. That stands for the Ownership of the Production (Sound Recording) Copyright (SR form), and will normally list the Record Company after it. [The (c) stands for the ownership of the underlying song - Published or Un-Published.]

And, if you own your recordings, why not form your own Record Company? How? ::Poof:: you are a Record Company! Congratulations!

But yes, you should also sign a Production Company/Recording Contract with yourself! That way, if you become even moderately successful on your own, they may have to deal with you as a Production or Record Company - and not just as an Artist.

Without going into a ton of detail here, you may earn a lot more creative and legal control of your situation when dealing with a larger company - including receiving a bigger piece of the financial pie! And, to take it one step further, you can even sign other Artists/Bands to your label...

Note: Step 1, as well as Step 2 & Step 3 must be Personalized to You, & Your Exact Situation. There are other individual issues that may come up depending on You, Your Team, and any other involvements, such as with Producers, Studios, Studio Musicians, etc., etc.
If you have any questions,
or need any help in any of these areas, please...
email me at Pooch@professorpooch.com

Step 2
(Registrations and sign-ups)


(Note: Step 2 & Step 3 can be worked on simultaneously, to speed up the process!)


Publishers (Re: the Songs); You must “Register Your Work” with your Performing Rights Organization (ASCAP/BMI or SESAC) in the USA) for every Recording or Version of Your Songs, as they are ready to be released. This Does Not Protect Your Song! This is so they can keep track of your recordings, so you can be paid for live and recorded usage.

Artists & Labels (Re: the Recordings): You should Sign up with "Sound Exchange" (soundexchange.com). They will pay you royalties for your Internet, Satellite, and other digital transmissions.

Distribution: To list all the people and various types of digital and/or physical distribution companies would be insane, but there are many, such as, Tunecore an CD Baby, or other variations, that will place your recordings on all places possible for Selling

Any other Registrations, such as Publishing Administration, etc...


Step 3
(Your Plan of Action)


Without a plan of attack you are going nowhere. However, there are a ton of variables depending upon the direction you want to go, in every which way.

What I do with my clients: We get together and listen to the Recordings and watch the Videos. This will normally spell out the possible plans of attack.

We then brainstorm, under my direction, and lay out a complete plan of action, including in person & social media (Public Relations); promotion, performances, presentations, etc., etc., etc.

Step 4

Simply Put: If you have taken care of the 3 Steps above, You are ready in every way possible to move quickly & Safely... So Get Going!

Other Very Important Points

Check Out all People and Companies

Thoroughly Investigate in all ways possible Any person or Company you are going to deal with in Any and Every way related to your career! Especially check them out  through the Internet and people that are presently dealing with them!

The people you deal with can either help your career -or hurt your career, even if they don't mean to, by not knowing the music business and how it operates, or actually are in good graces with the people that can further help you. Remember, it's not only important who they know, but more importantly, Who Knows Them!

(I invite you to put "Professor Pooch" or my legal name, "David J. Spangenberg" into the search engines, besides checking out my site that has my resume, along with my teachings - professorpooch.com.)


Contracts, Contracts & More Contracts...

Yes, to become successful - including making and keeping your money and sanity - you'll have to deal with Contracts, whether you want to or not...

Let’s first start with the ways NOT to deal with Contracts?


a.   Write one yourself

Unless you know law and contracts, and the Music Biz inside-out, and are totally up-to-date on all the changes going on don’t waste your time

b.
   Get a Sample of one off the Internet or from a friend.

Believe me, I've run into way too many people coming to me crying, "Pooch, Get Me Out Of This Damn Contract!!!" What people don't understand is that too often what has been left OUT of a Contract, is just as or more important as what's IN it. And if the person who wrote it doesn't fit it to you and your exact situation, wants and needs, there's no way you'll be safely covered.
I've seen way too many Music People waste too much time, energy and money dealing with poorly written or inaccurate contracts. And it's much easier, time efficient and less expensive to prevent a disaster, than to undo one.

C.
   You don't put the deal in writing with all parties signing it.

Simply, I've run into way too many people that didn't put the agreement in writing before they'd started a project, and have been screwed!


How SHOULD you deal with the Contracts listed or inferred to above?

It's simple: either go to an Entertainment Attorney who specializes in the Music Business, or to someone like me, a Music Business Contract Specialist with 30 years of experience. And yes, I work nationally. Ahhh, the wonders of the Internet and Skype, etc...

Let us know your exact situation and any concerns you may have. Then we’ll be able to protect you by personalizing an agreement that will allow you to safely move ahead!

One last thing: If someone pressures you into signing an agreement without letting you take time to look it over and/or allowing someone who knows the business really well to negotiate the contract for you, run away as fast as you can! Not only is the contract most probably no good or worthless, but the person or company offering you the contract, is too! Keep in mind that, contracts are only as good as the people entering into them.

Learn The Music Business!

For what reason? WHY should you be knowledgeable about, and be concerned with, all of the above and below?

To the point, if you have all your bases covered, as I have described in my Free Library at professorpooch.com, and my Books & Courses, then you are business-wise and legally set up to safely and profitably do almost anything, and deal with almost any and everybody in the Music Industry - including just Doing It Yourself. You should learn at least the Basics of the Music Business and how it operates so you even know how to question interested parties to see if they really know what they're talking about or doing.

A great way to start really learning the Music Business would be going through my “Free Library” at professorpooch.com, which is loaded with important Articles, Commentaries, and other free information.
Also, I highly recommend you check out my easy-to-read-and-understand, down-to-earth books and courses on my site covering the Creative, Business & Legal ends of the Music Business in full detail. The Books and Courses include Both Text And Audio!


Books & Courses

The Music Biz Book

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Contract Services

Music Business Contracts

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"Our aim is to help guide you, protect you, and to answer any and all of your questions regarding the Creative, Business and Legal sides of the Music Business, in plain, easy-to-understand "People-Talk". No matter what style of Music, no matter what you do, no matter what stage of your career - we're here for you! Let us help you save wasted time and money..."

David J. Spangenberg
["Professor Pooch"]

Music Business Career Guidance,
Educator/Author/Advisor/Consultant
Music Legal & Contract Specialist

E-mail David at: Pooch@professorpooch.com

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